Charissa Rubey, CEO and President of Dakota Macro, will be focusing on the entrepreneurial community and what it can offer at 1 Million Cups on June 24 from 9:15 a.m. – 10:15 a.m.


About Charissa

Charissa Rubey, CEO and President of Dakota Macro, moved to the farm at twenty to be a wife, mother, farmer, and reluctant entrepreneur with her loving husband. Charissa is also an artist where she specializes in acrylic paintings. She expands, “I don’t like to sell very many paintings (I usually paint for friends and family and a few commissions here and there), since it’s just a hobby.” Her favorite part about her job is that she loves who she works with because they keep her hopping and learning something new every day. Charissa remembers a significant memory of thinking “we did this, we have a real business” when they were transitioning from the cramped workspace above the garage to a remodeled house!


About Dakota Micro

Dakota Micro was founded by Charissa Rubey and her husband Dave in 2002. Dakota Micro manufactures quality backup cameras for large equipment and they strive to build quality products that will last for years, are user friendly, and universal. “Our cameras have a run rate of 99.5% with a 3-year warranty. That means, that after running for 3 years, less than ½% of our cameras fail.” Dakota Micro was brought about through personal experience when Dave had neck surgery and was in a full neck brace. This made it almost impossible for him to look down at the header to combine. So, Dave made a camera to be able to combine and keep his machinery intact. Dakota Micro’s mission is to provide “high quality, American made products that withstand the test of time to improve the safety, security, productivity, and profitability of our customers.”


Event Details

Charissa will be speaking at 1 Million Cups on June 24 from 9:15 a.m. – 10:15 a.m. at Island Park. Details for the exact location can be found on Emerging Prairie’s social media sites! She plans to soak in any advice she receives from 1 Million Cups and she thinks it’s important to speak at events like 1 Million Cups to share their story and offer insights. Charissa expands, “Also, to gain insight. Often, when you share a story, you give and get at the same time.”

To learn more about Dakota Micro you can follow them on your pick of LinkedIn, Facebook, Instagram, YouTube, and Twitter.

Emily Avdem

Emily is the founder of Brandakin Social Media and runs a lifestyle blog. Learn more about Emily at