Holly Kraft does it all as the Founder, owner, social media specialist, lead sales, merchandiser, and not to mention janitor at DRUTHERS. DRUTHERS is a boutique for men; this boutique allows men to feel comfortable shopping and provides a space to find their style at a great price. Holly began her college education at Minnesota State University Moorhead (MSUM); she then transferred to North Dakota State University (NDSU), where she graduated with a B.S. in Apparel and Textiles and Retail Merchandising. With Holly’s boutique experience, specifically with men’s clothing, the idea of opening her boutique was something she became passionate about beginning. In 2019, things began to align; these alignments helped guide Holly in her decision to venture into entrepreneurship, and that’s when she started pursuing her entrepreneurial journey more seriously.


“Knowing that I’ve brought something to the community that others genuinely enjoy is so rewarding,” says Holly.


Like many other new, upcoming businesses, DRUTHERS was hit hard by the Pandemic; learning to navigate her way through a global pandemic makes DRUTHERS’ current success that much more rewarding. 


DRUTHERS is a place for all men to feel comfortable shopping and provides a space to find their style at a great price. DRUTHERS prides themselves on having half of their products made both ethically and sustainably; this enables them to provide options that make him look good and feel better, in addition to making the world a better place. In addition to helping men (and women) find their style, they also donate to three different charities, Green America, NAAP, and Camp Fire. For every web purchase made, $1 is donated to one of three organizations; the best part is that the customer can choose which organization they’d like their donation to be placed in honor of their purchase.



Let DRUTHERS help style you at their physical location located at 4600 32nd Ave S #112, Fargo, North Dakota, or on their online store. 

Posted in

Quinn Wrigley

Quinn is the Emerging Prairie Events Intern, engaging in the organization’s entrepreneurial ecosystem community. In addition, she is also a North Dakota native and a student at Concordia studying Political Science and Business.