Scott Bintz is the founder of RealTruck and the author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. The book was written to help everyday business owners, leaders, and employees. “The real purpose of the book was to share how running a business by principles will help it grow and is wonderful for the soul… It offers ideas, attitudes, and actions that can be used by anyone in business or starting a business,” explained Bintz.


Writing Process

As a first-time author, Bintz describes that the writing process is similar to starting an e-commerce business. “The writing process was initially hard, but when I realized that I didn’t have to write perfectly, it became easier… There are also lots of people trying to make money on people getting into e-commerce and book writing,” said Bintz. Along with writing and publishing, Bintz credits the commitment to the process as a necessary characteristic of the writing journey.

With several options for the book’s topic (work culture, business, e-commerce, digital marketing, etc.), Bintz chose to focus on work culture with a teaser about e-commerce. Bintz estimates that he wrote around 100,000 words, which were edited into a book of around 60,000 words. “Once I set a deadline for publishing, everything got easier… Getting into the flow of writing and staying inspired would come and go,” explained Bintz.


Reception and Future

On May 8th, 2018, Principles to Fortune was released online worldwide and is currently a #1 release in several categories on Amazon. Bintz chose to self-publish for speed and control in the editing process. “John Peragine, Caleb Gwerder, and Sara Mason were very helpful in the publishing, editing, and design process… My family has also been very supportive of the whole process of writing to marketing,” said Bintz.

Principles to Fortune has received high praise and recognition from industry leaders. Here are a few highlighting the impact of Bintz’s writing.

“In Principles To Fortune, the insights shared by Scott Bintz are enlightening. As a hard working North Dakota Entrepreneur, Scott leveraged culture to build RealTruck into a $100 million business. This is a must read if you wish to accelerate your personal and business growth.

— Marlo Anderson, Founder of National Day Calendar.


“Packed with real experience and wisdom for growing a business. Bintz’s book, Principles to Fortune, shows how getting your company culture right, has game-changing results. Read it now!”

— Garrett Moon, CEO & Co-Founder of CoSchedule, Author of 10X Marketing Formula


Although Bintz is not writing the next book, he would consider another if a pressing need arose. “I always get asked ‘How did you get started?’ or ‘How can I turn out like you did with RealTruck?’… I hope the future impact of my book will help more businesses spend more time and resources on their culture and improving it,” explained Bintz. Looking to the future, Bintz anticipates a positive impact in the lives of business owners, employees, and leaders who read and put into practice its principles.


Learn more from Scott Bintz, author of Principles to Fortune, as he speaks at 1 Million Cups Fargo on Wednesday, May 23rd, 2018 at 9:15 a.m. at The Stage in Island Park.


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Brent McNeal